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White Knight SellingSM

White Knight SellersTM

White Knight LeadersTM

Selling the White Knight WaySM

Chet is the King of How To Inspire Salespeople.

Do you know how rare it is to find one leader who can walk the delicate tightrope between encouragement and accountability?  Between nurture and challenge?

Meet Chet.

He’s one of the greatest leaders in American business.

Tough but Gentle.

Supportive yet Relentless.

He’s a master at coaching, de-briefing, motivating, inspiring and training.

Chet Tart

Management Wizard.

Transformist.

About Us

Don lived a life of Professional Selling & Leadership.

From a career in Fortune 10 sales to CEO, to entrepreneur, Don has performed all a human can do in sales and leadership roles.

Don Zebe

White Knight Seller & Leader.

Kent is the King of Sales Strategy.

During a career encompassing more than 30 years, Kent closed countless multi-million dollar deals.


He coached and trained a thousand sales people on his way to increasing clients’ sales more than $1 billion.  From the Fortune 100 to small businesses lead by scrappy entrepreneurs.  All hold this common characteristic- a relentless passion for growth.


That journey produced scores of groundbreaking sales techniques, strategies, tools and training materials. 


Plus, he serves as our CEO.

Kent Malinowski

CEO Coach.

Author of  White Knight Selling and White Knight Leadship.

CEO.