In the book Blue Ocean Strategy (W. Chan Kim, Boston Consulting Group), the authors discuss strategies for differentiating your business in such a profound manner as to make the competition irrelevant.  I believe the ideal method for implementing a Blue Ocean Strategy is to do so by building a sales methodology to achieve that very objective.

Red Oceans are those market spaces bloodied from competitive slugfests over product, service, implementation and other offerings that are merely “me-to with-a-twist.”

Imagine a sales process so powerful that the customer wants to buy from you before they’ve even heard what product or service you’re going to offer.  Such is the power of a really strong sales method, implemented and coached for maximum impact.

Blue Ocean/Red Ocean